Gaye Straza spent her youth vacationing in the tropics. After years of avoiding mainstream perfumes because they did not agree with her, Straza decided to create a scent for herself that embodied the exotic white flowers she loved. For several months she worked tirelessly with a small boutique fragrance house to develop what we now know as Kai Fragrance. The first time straza wore Kai, she was stopped mid-stride by a beauty editor on Madison Avenue in New York City, asking where she could buy the scent. This was a foreshadowing of events to come. Straza soon thereafter made the fragrance available in her own upscale women’s fashion boutique in Malibu. Kai took on a life of its own. There was so much demand for the fragrance that Straza sold her boutique in 1999 to develop the line, launching Kai as its own company.