Fresh

In 1991, Lev Glazman and Alina Roytberg were Russian immigrants living in Boston, and they saw the need for beauty that was both effective and indulgent. They started dreaming about opening a shop that offered natural products from around the world, where the ambience was friendly like the food bazaars of Europe. With that, fresh was born. Lev and Alina opened a store that instantly engaged their community, touching people’s hearts as well as their skin. Their first product was a soap that they hand-wrapped themselves. When they couldn’t find products that looked, smelled, and felt as good as they worked, they started making their own. That same passion and pioneering spirit has kept the brand innovative for decades. They started dreaming about opening a shop that offered natural products from around the world, where the ambience was friendly like the food bazaars of Europe. With that, fresh was born. Lev and Alina opened a store that instantly engaged their community, touching people’s hearts as well as their skin. Their first product was a soap that they hand-wrapped themselves. When they couldn’t find products that looked, smelled, and felt as good as they worked, they started making their own. That same passion and pioneering spirit has kept the brand innovative for decades.